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YouTube's Creator Payment Model Versus Netflix Spending
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Netflix made $45.2 billion in 2025. YouTube made $44 billion in ad revenue. On a like-for-like basis, these two are nearly identical. YouTube gets to $60 billion by bundling in YouTube TV, YouTube Premium, YouTube Music, and NFL Sunday Ticket. Comparing that combined number to a single streaming service is like comparing Alphabet’s total revenue to Disney+ and declaring Google won the streaming wars. The number that actually matters: YouTube paid creators $100 billion over the past four years…
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