the amount of deeply personal, & actually actionable ai training data fb is likely generating right now through muse is likely insane. even if peripheral. stuff like what ppl see, want, ask, choose, buy, ignore, & act on. esp through the connectors. it’s basically onavo built in house. & the compounding effects of that data flywheel are only the beginning. muse is basically fb 2.0 as a company which is why zuck needed to go all out.