Y Combinator@ycombinator4d ago

There’s a misconception that a successful launch video needs to cost tens of thousands of dollars and feel like a high production commercial. But @FarzaTV has a different approach. Farza is the founder of @heyclicky and previously built Buildspace, one of the largest online schools for people working on their own ideas. He’s been making videos for over a decade, and today his posts regularly get millions of views. Rather than treating launches as rare, high-stakes moments, he’s made them part of the everyday process of building a company. Farza sat down with YC’s @aaron_epstein to share his playbook for turning demos into stories people actually want to watch. He breaks down how he scripts videos that still feel off the cuff, why founders should launch constantly, and and how to figure out which channels actually convert. 01:44 — Launch Constantly 03:38 — Start Shipping Demos 05:02 — Show the Process 06:07 — The Clicky Launch 07:43 — Write a Hook That Stops the Scroll 10:30 — Why Farza Scripts Every Video 12:04 — Designing the First 10 Seconds 15:15 — Demo-Driven Development 17:25 — You Have to Take a Thousand Shots 20:48 — Farza’s Formula for Videos That Convert 23:01 — Turning Demos Into Stories 24:53 — Show What You're Actually Building 29:11 — Finding Customers on Social Media 31:02 — Which Platforms Actually Convert? 39:01 — Why Farza’s First Hire Was a Filmmaker 40:49 — The Video Stack 45:41 — The 30-Day Launch Challenge