Amazon shutting down consumer agent access (now both Muse and Instinct) is both completely rational and a big mistake They have plausible reasons: 1. Advertising accounts for ~10% of Amazon revenue, but an estimated 50-60% of operating profit because it's so high margin. People purchasing via agents = fewer consumer eyeballs to monetize 2. Amazon knows from experience how dangerous it is to give another platform a lever to ramp up / down your distribution 👀 They've done this to many…