Netflix has lost Friends twice, and the second time it had $72 billion on the table. Back in 2015 it was paying Warner about $30 million a year to stream the show. When that license ran out, Netflix paid more than triple, $100 million, to keep Friends for all of 2019. Warner then pulled it home to HBO Max in the US, which paid a reported $425 million over five years to its own sister studio. Last December, Netflix agreed to buy Warner Bros.' studio and HBO Max for $72 billion. Paramount bid…