The marketing software market grew from about 150 products in 2011 to over 14,000 in 2024. In the middle of that run, ProfitWell found customer acquisition cost rose nearly 60% between 2014 and 2019. Close to a hundred times more tools, and customers got more expensive to win. Half the marketing tools out there exist to make you feel productive. Customers are optional. I’ve watched founders run a dozen of these at once. Scheduled posts, open rates, keyword positions, a dashboard for each.…