when i left fb, i deleted all fb apps except insta (where i do not follow any influencers, just 77 following, & 77 followers, everyone i know irl). but muse roped me back into fb world, it’s very good & easy to use. every other ai company tackling both work & personal stuff became a lot more complicated for normal ppl to utilize which left a huge gap for meta to fill with simplicity. not to mention the ability to push it through one of the largest distribution networks on earth.