THE AI SMILE CURVE AI has created a new “smile curve” where retention/usage goes up over time. Recall that smile curves used to only appear in a few places, and when they appeared, they became “must fund” products - In the social age, it was social networks where consumers create accounts, add friends over time, growing usage until it’s a daily habit (Facebook, Instagram, etc) - In the Uber for X age, it was apps where consumers used them more over time, spending more as availability…