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Curated tech posts from X on AI, startups, and product development—signal without the doomscroll, updated on weekdays.
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Kalshi's NBA Finals ad cost $2,000 to make. Production budgets for a normal spot in that slot run six figures minimum. That gap explains every unhinged Kalshi ad you've seen since, including this one, where a guy discovers his "cheating" girlfriend was actually sneaking off to make money on egg prices. At $2,000 per ad, a single traditional production budget buys 250 different ads. So Kalshi makes them in batches and lets the algorithm kill the losers. The Finals spot took one guy with Veo,…