📝 The Rise of the Self-Driving Company In 1937, British Nobel Prize-winning economist Ronald Coase asked, "Why do firms exist?" His answer was transaction costs. It’s often cheaper to organize economic activity inside a company than to coordinate it through markets. But companies have their own coordination costs: management, meetings, departments, reporting, and bureaucracy. For more than a century, we've accepted these costs as the price of doing business. In 2011, Marc Andreessen wrote…