I’m getting a bit tired of hearing the word“distribution”. People on X act like it’s this magical thing forged over centuries. Guess what, you can buy distribution. I can buy ads. I can buy a forum related to the problem space. I can sponsor a YouTube channel. That’s all distribution. What people on X mean when they say “distribution” is “earned media”. Yes that takes more time to build up. But it’s not the only type of distribution.