My Long list of scaffolding words for Weak Positioning THE “PLEASE TRUST ME” WORDS (Used when they have next to no credibility) • Proven system • Time-tested method • Industry-leading • Best-in-class • Cutting-edge • State-of-the-art • Game-changing • Revolutionary • Breakthrough • Next-level • World-class • Award-winning Translation: I don’t know what I’m doing, so I’ll pretend someone stamped me with authority THE “I DON’T KNOW THE PROBLEM” WORDS (Used when they don’t understand pain) •…