📝 Your CRM should predict the future A CRM’s first job is to represent the business faithfully. Every team needs that picture to anticipate what comes next. Better AI emails matter less than knowing customers are losing interest before you hire another ten salespeople. AI is changing what customers need, what competitors can offer, and what anyone can charge. Product-market fit can erode while a company is still executing last quarter’s plan. In an unstable market, companies need to see those…