Elena Verna (@ElenaVerna) Head of Growth @Lovable tells us how they built a viral growth engine: "The only thing that's working right now is social. But social not from a paid perspective. It's from an organic, creator-led perspective". "This is actually a pretty big counter pattern to most companies that tell their employees to zip it on socials". "We just say, 'Go be out there, show personality, show who you are, so people know who's building this product behind them "In the era where…