“We had to really rely on humor, so we had 30 female comedians on staff writing every single line of copy. We found that humor and money actually go together weirdly well. There’s a roast mode that makes fun of your spending, and people really like that as a way to engage them in simple, actionable financial advice. Increasingly, it's just taking action on their behalf. It's moving accounts, it's moving money, it's getting them the best credit.” @Barney_H_Y @collision