Game theory has a name for why celebrity interviews stopped producing news. Cheap talk. When saying something costs nothing, the words carry zero information, and every press tour compliment has been polished by publicists until it costs exactly nothing. First We Feast solved this with hot sauce. On Hot Ones Versus, you answer the question honestly or you eat the Last Dab, a sauce north of 2 million Scoville units. That one rule turns talk back into signal. If someone pays you a compliment…