“When you go from consumer to B2B, the number one mega-challenge that you must master is LTV:CAC.” - @travisk "Yes, you can make that argument on consumer, but when you have a sales funnel that starts with 'I'm going to talk to customers, and I have to make LTV:CAC work' — versus 'My LTV:CAC is the App Store' — it's a whole different ballgame." “LTV:CAC with a sales machine, especially if you go [after] small businesses, is life on hard mode. Anybody who’s crushed it on SMB, those guys are…