"Paid is the easiest way to validate that you have PLG, that you have a product that can scale in any way, shape, or form. You can refine messaging, do creative testing, test your funnels, and test your positioning, all within a week on paid. Do all of that, but then you have a much faster engine of validation on the paid amplification end." @MattSwulinski Do you agree you should do paid as soon as possible @tomerlondon @AravSrinivas @awxjack