LinkedIn scrapped its APM program. Now it's the Associate Product Builder program. That was back in fall 2025, and it was the first sign that maybe PMs are becoming product builders. Then Mahesh Yadav came on my podcast in April and started talking about product builders. Then Srini Raghavan, then CPO of $3.6 billion Freshworks, said it on my podcast in August. That's when I started taking the term seriously. Maybe in the future we won't have distinct roles for product manager, designer…