Amazon lost more than $25 billion on its devices business between 2017 and 2021. Apple just showed up nine years late to the party with the lesson fully absorbed. Let's rewind back to 2017, when Echo Show shipped. A year later, Nest Hub shipped. Both decided to run the Gillette playbook. They sold the screen at near cost and hoped to make the money back when people shopped and subscribed through it. There was just one problem. The shopping never came. The Wall Street Journal got Amazon's…