John Madden was EA's third choice for the game that sold 130 million copies. Joe Montana said no. Joe Kapp wanted royalties. So EA's founder boarded an Amtrak train, because Madden refused to fly, and spent three days pitching a retired coach on a computer game. Madden said yes for one reason. He thought it could teach people football. Then EA told him the computers of 1984 could only fit seven players a side on screen. Madden told them that wasn't football. Real 11-on-11 or no deal, even if…