Most founders quit marketing right before it starts working. That's the problem. Marketing compounds. - GEO / SEO - Audience for you product - Parsonal brand on X/Linkedin - Traffic - etc. Don't wait results too early: 1. Start marketing before you need customers 2. Show up consistently 3. Keep going, even when nobody notices 4. Test channels 5. Test ideas 6. Change your strategy Give it a time to compound. The biggest marketing mistake is stopping too early.