A $46.86 box of Liquid I.V. on Amazon has about $5.91 of actual product in it. The other $40.95 never touches a single stick. I didn’t believe that number so I went and checked the stack. A typical brand on Amazon pays a 15% referral fee, another 20 to 35% for fulfillment, up to 15% for ads, and then puts its own margin on top of everything. Back in 2014 Amazon’s cut was 19%. Every layer since then went into the price you pay, and none of it into the box. The $5.91 is Aonic’s estimate, and…