📝 32 Principles of a Viral Product 1. A viral product does not have a free plan Free users are leeches. They increase support, server costs, and make you build features your paying customers don’t want. Less than 3% of free users ever convert. Remove your free plan. 2. A viral product has three colors Every color fights for attention. The more colors you add, the less people notice what matters. Black text. White background. One color for the Buy button. 3. A viral product uses numbers…