Every B2B product team thinks it is solving customer problems, but they don’t understand that their customers have zero interest in solving every problem they’re facing. Some customer problems: 1) aren’t severe enough 2) provide job security 3) don’t need a perfect solution 4) have pretty okay alternatives 5) don’t need a separate product (yours) 6) have crappy internal solutions 7) exist from solving other problems 8) come with high (perceived or real) inertia 9) are severe only for a few odd…