arguably the two most sought after non-traditional hires right now fit 2 archetypes - founder-storyteller - engineer-storyteller so it’s a startup generalist (GTM/product leaning, ex-founder or future founder) & an engineer (or product eng) archetype - and you want both to be intuitive storytellers and the story they’re telling is just as much about the company and its people and why the next great talent should work there (brand) as it is about the product there are only 10-15 people who…