We deliberately announced our Series B without dropping $50K on a flashy video + influencer push. The branding around a deep infra company isn't as much about widening the top of the funnel as it is about reassuring people who already know us. The slick video says "we're exciting." The press release says "we're serious and we're still here." Those are different signals for different buyers. Most of our customers and prospects don't care about the video.