very simple explanation as to why this will continue to happen & why this will obviously proliferate to movies too. capitalism esp when paired w/ very sophisticated tech like feeds + ai optimizes for elimination of friction at all costs. tiktok/reels have almost entirely eliminated three primary forms of friction: 1) discovery friction, you literally don't have to decide what to watch 2) time friction where gratification arrives in seconds 3) relevance friction. this is the most critical.…