Press Space to continue
Curated tech posts from X on AI, startups, and product development—signal without the doomscroll, updated on weekdays.
Press Space to continue
Press Space to continue
Rather than ragebaiting to drive engagement, Boris Starkov told us that his go-to growth hack is nerd-sniping: "I believe in what I call 'nerd sniping' marketing, when you basically try to build something so cool that nerds and kind of like, you know, slightly neurodivergent individuals would really, really like it and be obsessed with it." "Basically you want people to have some strong emotion about what you show them. Some companies use ragebait for that. I don’t know how I feel about…