The smartest thing @eastdakota did before Cloudflare's IPO was offer shares to people who could help the company in the future. "The most clever thing that we did [for the IPO], and this was advice that I got from Qualtrics Co-Founder Ryan Smith, was he said, 'What are you doing about friends and family?' because you can take 5% of the IPO and allocate it to friends and family. I said we weren't going to do it." "He said, 'No, you're thinking about it wrong. Think about the people, who if…