Let me tell you about my 6 months in founder hell: > launch company > X loves it, growth is vertical > suddenly top line starts shrinking > ruh oh > flail for 6 months, nothing works > make spreadsheet calculating months until bankruptcy > get news of big, big bill that will bankrupt my family > ENGAGE LOCK-IN AT ALL COSTS MODE > watch Kobe hype videos until 2am > think of my kid unable to go to the doctor > think of self unable to afford criterion channel (unclear which is worse) > panic…