GTM work typically has three layers: strategic work, the middle stuff (connecting strategy to face time), and actual face time aka talking to customers. That middle work can now go close to zero since AI handles it pretty well. But the endpoints really should stay. In other words, keep doing "stuff that doesn't scale." A lot of companies tried to eliminate layer three (the actual customer contact) because it was cheaper to do so. And now their customers are rightfully pissed. It feels as…