Bending Spoons was founded in 2013. It didn't raise its first major primary institutional equity round until 2023, with Baillie Gifford, Cox Enterprises, & Durable. Co-Founder Francesco Patarnello says Bending Spoons' business is so counterintuitive that investors first had to understand how it even worked: “Our story, almost by construction, is a counterintuitive story. You need to learn and study Bending Spoons a little bit before really understanding the way it works.”