Product launches on X are becoming a surprisingly effective marketing channel. Problem: every agency runs the same playbook. Same creators. Same meme accounts. Same quote-tweets. Same audience, recycled for every client. Then comes the report: "1M+ impressions." But impressions are a terrible metric if the people seeing your launch aren’t relevant to your business. 20 creators quote-tweeting a meme about your launch makes it look busy. But if none of them have your ICP in their followers,…